BRIEFING

Zarautz’s tourism department seeks to renew its visual identity, created in the 80s, for a current one and adaptable to new media and new needs; that reflects the personality of the city and the characteristic features in which the tourist activity of the town revolves.

PROPOSAL

The proposal is based on the integration into the typography of the elements and forms that make up the coastal landscape of Zarautz. Oles and winding mountains translate into a line that forms elements of various letters throughout the logo. The typography, at the same time, has been modified adapting the letter “A” to the Basque typography.